Hospitality USA Checklist

The Complete Checklist for Opening a Restaurant in the USA

From health department permits to your first Yelp review, here's everything you need to launch a successful restaurant in America.

VisROI Team 15 min read

The U.S. restaurant industry generates over $1 trillion annually. But it's also brutally competitive - 60% of restaurants fail in the first year, 80% within five years. This comprehensive checklist helps you beat the odds.

Phase 1: Business Formation

  • Business entity - LLC most common for restaurants (liability protection)
  • EIN (Tax ID) - Apply at IRS.gov (free, instant)
  • State registration - File with Secretary of State
  • Local business license - City/county requirements
  • Business bank account - Separate from personal finances
  • Business credit card - For expense tracking

Phase 2: Licenses & Permits

Health & Safety

  • Food service license - From local health department
  • Food handler's permits - For all employees (state requirements vary)
  • ServSafe certification - Manager-level food safety certification
  • Fire department permit - Occupancy, fire suppression systems
  • Health department inspection - Pre-opening inspection required

Alcohol (If Applicable)

  • State liquor license - Type varies (beer/wine, full bar)
  • Local liquor license - Some cities require additional permits
  • TIPS/responsible vendor training - Required in many states

Liquor License Timeline

Liquor licenses can take 3-6 months to process. In some states, there are limited licenses available. Start this process immediately after signing your lease.

Other Permits

  • Sign permit - For exterior signage
  • Music license - ASCAP, BMI, SESAC for playing music
  • Outdoor seating permit - If using sidewalk/patio
  • Dumpster permit - Some cities require permits

Phase 3: Location & Build-out

Site Selection

  • Traffic counts - Vehicle and pedestrian traffic data
  • Demographics - Income, age, dining habits of area
  • Competition analysis - What's nearby? What's missing?
  • Parking - Adequate for concept and capacity
  • Lease negotiation - TI allowance, rent abatement, options

Build-out Requirements

  • Architectural plans - Often required for permits
  • Kitchen layout - Work flow, ventilation, utilities
  • ADA compliance - Restrooms, entrances, seating
  • Grease trap - Required for all food service
  • Fire suppression - Hood system, fire extinguishers

Phase 4: Equipment & Systems

  • Commercial kitchen equipment - Ranges, ovens, refrigeration
  • Smallwares - Pots, pans, utensils, plateware
  • POS system - Toast, Square, Clover
  • Kitchen display system - Order management
  • Reservation system - OpenTable, Resy, SevenRooms
  • Accounting software - QuickBooks, Restaurant365

Phase 5: Insurance

  • General liability - $1-2 million coverage minimum
  • Property insurance - Equipment, inventory, build-out
  • Liquor liability - If serving alcohol
  • Workers compensation - Required in most states
  • Business interruption - Covers lost income during closures
  • EPLI - Employment practices liability

Phase 6: Staffing

  • Kitchen staff - Chef, line cooks, prep, dishwashers
  • Front of house - Servers, hosts, bartenders, bussers
  • Management - General manager, assistant managers
  • I-9 verification - Employment eligibility verification
  • W-4 forms - Tax withholding
  • Payroll system - Gusto, ADP, Paychex
  • Tip reporting procedures - IRS compliance

Phase 7: Marketing & Online Presence

Where Diners Find Restaurants

90% of diners research restaurants online before visiting. Your Google presence, reviews, and website matter as much as your food quality.

Essential Digital Setup

  • Google Business Profile - THE most important listing for restaurants
  • Yelp business page - Claim and optimize
  • Professional website - Menu, hours, location, reservations (see our hosting)
  • Instagram - Food photography is essential
  • Facebook page - Events, specials, community
  • Review management - Respond to all reviews (see our review management)
  • Messenger automation - Answer questions 24/7 (see our messenger automation)

Delivery Platforms

  • DoorDash - Largest market share in US
  • Uber Eats - Major player
  • Grubhub - Strong in urban markets
  • Direct online ordering - Own website ordering saves commission

Fill Your Tables Faster

We help restaurants get found on Google, manage reviews, and automate customer communications. Your food deserves to be discovered.

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Estimated Startup Costs

Category Cost Range (USD)
Lease deposit & legal$30,000 - $100,000
Build-out (2,000 sq ft)$100,000 - $400,000
Kitchen equipment$75,000 - $200,000
Furniture & fixtures$25,000 - $100,000
Licenses & permits$10,000 - $50,000
Initial inventory$10,000 - $30,000
Marketing launch$10,000 - $30,000
Working capital (3 months)$50,000 - $150,000
Total Estimated$310,000 - $1,060,000
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VisROI Team

Helping restaurants thrive in the digital age.