The Complete Checklist for Opening a Restaurant in the USA
From health department permits to your first Yelp review, here's everything you need to launch a successful restaurant in America.
The U.S. restaurant industry generates over $1 trillion annually. But it's also brutally competitive - 60% of restaurants fail in the first year, 80% within five years. This comprehensive checklist helps you beat the odds.
Phase 1: Business Formation
- ✓ Business entity - LLC most common for restaurants (liability protection)
- ✓ EIN (Tax ID) - Apply at IRS.gov (free, instant)
- ✓ State registration - File with Secretary of State
- ✓ Local business license - City/county requirements
- ✓ Business bank account - Separate from personal finances
- ✓ Business credit card - For expense tracking
Phase 2: Licenses & Permits
Health & Safety
- ✓ Food service license - From local health department
- ✓ Food handler's permits - For all employees (state requirements vary)
- ✓ ServSafe certification - Manager-level food safety certification
- ✓ Fire department permit - Occupancy, fire suppression systems
- ✓ Health department inspection - Pre-opening inspection required
Alcohol (If Applicable)
- ✓ State liquor license - Type varies (beer/wine, full bar)
- ✓ Local liquor license - Some cities require additional permits
- ✓ TIPS/responsible vendor training - Required in many states
Liquor License Timeline
Liquor licenses can take 3-6 months to process. In some states, there are limited licenses available. Start this process immediately after signing your lease.
Other Permits
- ✓ Sign permit - For exterior signage
- ✓ Music license - ASCAP, BMI, SESAC for playing music
- ✓ Outdoor seating permit - If using sidewalk/patio
- ✓ Dumpster permit - Some cities require permits
Phase 3: Location & Build-out
Site Selection
- ✓ Traffic counts - Vehicle and pedestrian traffic data
- ✓ Demographics - Income, age, dining habits of area
- ✓ Competition analysis - What's nearby? What's missing?
- ✓ Parking - Adequate for concept and capacity
- ✓ Lease negotiation - TI allowance, rent abatement, options
Build-out Requirements
- ✓ Architectural plans - Often required for permits
- ✓ Kitchen layout - Work flow, ventilation, utilities
- ✓ ADA compliance - Restrooms, entrances, seating
- ✓ Grease trap - Required for all food service
- ✓ Fire suppression - Hood system, fire extinguishers
Phase 4: Equipment & Systems
- ✓ Commercial kitchen equipment - Ranges, ovens, refrigeration
- ✓ Smallwares - Pots, pans, utensils, plateware
- ✓ POS system - Toast, Square, Clover
- ✓ Kitchen display system - Order management
- ✓ Reservation system - OpenTable, Resy, SevenRooms
- ✓ Accounting software - QuickBooks, Restaurant365
Phase 5: Insurance
- ✓ General liability - $1-2 million coverage minimum
- ✓ Property insurance - Equipment, inventory, build-out
- ✓ Liquor liability - If serving alcohol
- ✓ Workers compensation - Required in most states
- ✓ Business interruption - Covers lost income during closures
- ✓ EPLI - Employment practices liability
Phase 6: Staffing
- ✓ Kitchen staff - Chef, line cooks, prep, dishwashers
- ✓ Front of house - Servers, hosts, bartenders, bussers
- ✓ Management - General manager, assistant managers
- ✓ I-9 verification - Employment eligibility verification
- ✓ W-4 forms - Tax withholding
- ✓ Payroll system - Gusto, ADP, Paychex
- ✓ Tip reporting procedures - IRS compliance
Phase 7: Marketing & Online Presence
Where Diners Find Restaurants
90% of diners research restaurants online before visiting. Your Google presence, reviews, and website matter as much as your food quality.
Essential Digital Setup
- ✓ Google Business Profile - THE most important listing for restaurants
- ✓ Yelp business page - Claim and optimize
- ✓ Professional website - Menu, hours, location, reservations (see our hosting)
- ✓ Instagram - Food photography is essential
- ✓ Facebook page - Events, specials, community
- ✓ Review management - Respond to all reviews (see our review management)
- ✓ Messenger automation - Answer questions 24/7 (see our messenger automation)
Delivery Platforms
- ✓ DoorDash - Largest market share in US
- ✓ Uber Eats - Major player
- ✓ Grubhub - Strong in urban markets
- ✓ Direct online ordering - Own website ordering saves commission
Fill Your Tables Faster
We help restaurants get found on Google, manage reviews, and automate customer communications. Your food deserves to be discovered.
Get a Free Visibility AuditEstimated Startup Costs
| Category | Cost Range (USD) |
|---|---|
| Lease deposit & legal | $30,000 - $100,000 |
| Build-out (2,000 sq ft) | $100,000 - $400,000 |
| Kitchen equipment | $75,000 - $200,000 |
| Furniture & fixtures | $25,000 - $100,000 |
| Licenses & permits | $10,000 - $50,000 |
| Initial inventory | $10,000 - $30,000 |
| Marketing launch | $10,000 - $30,000 |
| Working capital (3 months) | $50,000 - $150,000 |
| Total Estimated | $310,000 - $1,060,000 |
VisROI Team
Helping restaurants thrive in the digital age.