VisROI Blog

No-BS Marketing Insights

Honest advice for small businesses. We call out industry BS, expose hidden costs, and share what actually works.

Written by Australians, for businesses worldwide

Featured Articles

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Reality Check 8 min read

Your Website Is Embarrassing You (And You Don't Even Know It)

Your website is your digital handshake. If it looks like 2012, customers are running to your competitors. Here's the brutal truth no one tells you.

31 Dec 2025
Comparisons 12 min read

WordPress: The 'Free' CMS That Costs You Everything

WordPress powers 40% of the web. It's also responsible for 90% of hacked small business websites. Here's the real cost of 'free'.

28 Dec 2025
Industry 15 min read

The Complete Checklist for Starting a Dental Practice in Australia

Everything you need to know about launching a successful dental practice in Australia. From AHPRA registration to Google Business Profile setup.

27 Dec 2025
Comparisons 8 min read

Why Drupal Is Killing Your Small Business (And What to Use Instead)

Drupal was built for enterprises, not small businesses. We analyze why using Drupal for your SMB is like using a sledgehammer to hang a picture frame.

26 Dec 2025
Industry 14 min read

The Complete Checklist for Opening a Restaurant in Australia

From food licenses to online ordering, everything you need to successfully launch a restaurant in Australia.

25 Dec 2025
Comparisons 10 min read

The Webflow Trap: Beautiful Websites That Bleed You Dry

Webflow looks amazing on the surface. Then your business grows and suddenly you're paying $1,000+/year for a website. Here's what they don't tell you.

24 Dec 2025
Industry 12 min read

The Complete Checklist for Starting a Beauty Salon in Australia

From qualifications to booking systems, everything you need to launch a successful beauty salon or barbershop in Australia.

23 Dec 2025
Comparisons 9 min read

Wix: Where Good SEO Goes to Die

Your Wix site might look pretty, but Google can barely find it. We expose why Wix's architecture is fundamentally hostile to search rankings.

22 Dec 2025
Industry 13 min read

The Complete Checklist for Starting a Trades Business in Australia

Plumber, electrician, builder, or mechanic? Here's everything you need to start a successful trades business in Australia.

21 Dec 2025
Comparisons 7 min read

Squarespace: When Templates Become Prison Cells

Squarespace templates look great until you need something custom. Then you're stuck. Here's why cookie-cutter designs hurt your brand.

20 Dec 2025
Security 11 min read

Would You Give Your House Keys to a Stranger? Then Why Give Them Your Domain Password?

The terrifying reality of how SMBs hand over their digital life to random freelancers. Real horror stories and how to protect yourself.

18 Dec 2025
Industry 16 min read

The Complete Checklist for Starting a Dental Practice in the USA

Everything you need to launch a successful dental practice in the United States. State licensing, DEA registration, insurance credentialing, and patient acquisition.

19 Dec 2025
Industry 15 min read

The Complete Checklist for Opening a Restaurant in the USA

From health permits to online ordering, everything you need to successfully launch a restaurant in America.

17 Dec 2025
Google Business 6 min read

5 Google Business Profile Mistakes Costing You Customers Every Day

Your competitors are stealing your customers through Google Maps. Here's what they're doing right that you're doing wrong.

16 Dec 2025
Industry 14 min read

The Complete Checklist for Starting a Home Services Business in the USA

HVAC, plumbing, electrical, landscaping, or cleaning? Here's everything you need to start a successful home services business in America.

15 Dec 2025
SEO 8 min read

AI SEO: Why ChatGPT Might Be More Important Than Google for Your Business

People are asking AI for recommendations instead of searching Google. Is your business optimized for this new reality?

14 Dec 2025

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