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Accommodations Insights

Data-driven competitive intelligence for accommodations businesses. Understand your market before you compete.

2 Specializations
4.5M+ Businesses Analyzed

Industry Overview

Key insights and competitive intelligence for accommodations businesses.

37%

of accommodations businesses have no website

4.2

average Google rating in this industry

23%

respond to reviews within 24 hours

What This Means For You

The accommodations industry has significant opportunities for businesses with strong digital presence. With over a third of competitors lacking websites, there's room to stand out. However, customer expectations are high - maintaining a rating above 4.2 stars and responding quickly to reviews is critical.

Businesses that combine a professional website with active Google Business Profile management and quick review responses typically outperform competitors in local search rankings.

Specializations

We cover 2 specializations within the accommodations industry.

Hotel

  • OTAs dominate your bookings
  • Direct booking engine isn't optimized

Motel

  • Travelers find competitors first
  • Location advantages not highlighted

Common Challenges

Based on our analysis, these are the most common digital presence issues in accommodations.

Outdated or No Website

Many accommodations businesses either have no website or one that's outdated and not mobile-friendly.

Poor Review Management

Reviews go unanswered, especially negative ones. This damages trust and local search rankings.

Incomplete Google Business Profile

Missing photos, incomplete service descriptions, and no Google Posts reduces local search visibility.

Not Mobile-Optimized

Most searches happen on mobile, but many accommodations websites provide poor mobile experiences.

Tailored for Accommodations

Features That Book Direct

Hotels and accommodations need to reduce OTA dependency and drive direct bookings.

Room & Amenity Galleries

Stunning photo galleries showcasing rooms, pools, restaurants, and experiences that sell the stay.

Inspire direct bookings

Location & Attractions

Interactive maps showing nearby attractions, beaches, restaurants, and transport options.

Sell the location

Booking Assistant

AI that checks availability, answers amenity questions, and guides direct bookings away from OTAs.

Reduce OTA commissions

Guest Reviews

Showcase your best guest reviews with ratings in carousels that build booking confidence.

Build trust with reviews
See Live Feature Demos

Accommodations FAQs

What makes a good website for accommodations businesses?
A good accommodations website should load quickly (under 3 seconds), be fully mobile-responsive, clearly display services and pricing, include trust signals (reviews, certifications), and make it easy for customers to contact you or book appointments. Based on our analysis, websites that include FAQs and detailed service descriptions perform significantly better in search rankings.
How important is Google Business Profile for accommodations?
Google Business Profile is critical for accommodations businesses. Our data shows that businesses with complete, optimized profiles receive 5-7x more customer actions (calls, direction requests, website clicks) than those with incomplete profiles. Regular posts and quick review responses further boost visibility in local search results.
What's the average review rating in accommodations?
The average rating for accommodations businesses is approximately 4.2 stars. However, top performers typically maintain 4.5+ stars. More importantly than the rating itself is the number of reviews - businesses with 50+ reviews consistently outrank those with fewer, even if the rating is similar. Encouraging satisfied customers to leave reviews is essential.
Should accommodations businesses invest in SEO?
Yes, especially local SEO. Most accommodations searches include location modifiers ("near me", city names). Our data shows that businesses ranking in the top 3 Google Maps results receive over 70% of clicks. SEO investment - both traditional and AI SEO - provides long-term returns compared to ongoing ad spend.
How do I outperform competitors in accommodations?
Based on our analysis of top-performing accommodations businesses: 1) Have a fast, mobile-first website with clear calls-to-action; 2) Maintain an active Google Business Profile with weekly posts; 3) Respond to all reviews within 24 hours; 4) Collect reviews systematically from satisfied customers; 5) Optimize for both Google search and AI assistants. The businesses that do all five consistently outperform competitors.

Get a Accommodations Audit

Want a detailed analysis of YOUR accommodations business? Our sister company AuditROI provides comprehensive audits comparing your business to local competitors.

Get Accommodations Audit

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