💪

Fitness & Wellness Insights

Data-driven competitive intelligence for fitness & wellness businesses. Understand your market before you compete.

2 Specializations

4.5M+ Businesses Analyzed

Industry Overview

Key insights and competitive intelligence for fitness & wellness businesses.

37%

of fitness & wellness businesses have no website

4.2

average Google rating in this industry

23%

respond to reviews within 24 hours

What This Means For You

The fitness & wellness industry has significant opportunities for businesses with strong digital presence. With over a third of competitors lacking websites, there's room to stand out. However, customer expectations are high - maintaining a rating above 4.2 stars and responding quickly to reviews is critical.

Businesses that combine a professional website with active Google Business Profile management and quick review responses typically outperform competitors in local search rankings.

Specializations

We cover 2 specializations within the fitness & wellness industry.

Gym / Fitness Center

New Year searches miss your gym
Class schedules aren't visible

Pharmacy

Customers don't know your services
Prescription transfer process unclear

Common Challenges

Based on our analysis, these are the most common digital presence issues in fitness & wellness.

Outdated or No Website

Many fitness & wellness businesses either have no website or one that's outdated and not mobile-friendly.

Poor Review Management

Reviews go unanswered, especially negative ones. This damages trust and local search rankings.

Incomplete Google Business Profile

Missing photos, incomplete service descriptions, and no Google Posts reduces local search visibility.

Not Mobile-Optimized

Most searches happen on mobile, but many fitness & wellness websites provide poor mobile experiences.

Tailored for Fitness & Wellness

Features That Grow Memberships

Fitness and wellness businesses need to inspire action, showcase facilities, and simplify sign-ups.

Facility Showcase

Photo galleries showing equipment, class spaces, amenities, and the energy of your gym environment.

Inspire new members

Membership Assistant

AI that answers questions about classes, pricing, personal training, and captures trial memberships.

Convert browsers to members

Member Transformations

Success stories and testimonials from members who achieved their fitness goals at your facility.

Motivate with real results

Gym Location

Interactive maps with parking info, hours, and directions to help new members find you easily.

Remove barriers to visit

See Live Feature Demos

Fitness & Wellness FAQs

What makes a good website for fitness & wellness businesses?

A good fitness & wellness website should load quickly (under 3 seconds), be fully mobile-responsive, clearly display services and pricing, include trust signals (reviews, certifications), and make it easy for customers to contact you or book appointments. Based on our analysis, websites that include FAQs and detailed service descriptions perform significantly better in search rankings.

How important is Google Business Profile for fitness & wellness?

Google Business Profile is critical for fitness & wellness businesses. Our data shows that businesses with complete, optimized profiles receive 5-7x more customer actions (calls, direction requests, website clicks) than those with incomplete profiles. Regular posts and quick review responses further boost visibility in local search results.

What's the average review rating in fitness & wellness?

The average rating for fitness & wellness businesses is approximately 4.2 stars. However, top performers typically maintain 4.5+ stars. More importantly than the rating itself is the number of reviews - businesses with 50+ reviews consistently outrank those with fewer, even if the rating is similar. Encouraging satisfied customers to leave reviews is essential.

Should fitness & wellness businesses invest in SEO?

Yes, especially local SEO. Most fitness & wellness searches include location modifiers ("near me", city names). Our data shows that businesses ranking in the top 3 Google Maps results receive over 70% of clicks. SEO investment - both traditional and AI SEO - provides long-term returns compared to ongoing ad spend.

How do I outperform competitors in fitness & wellness?

Based on our analysis of top-performing fitness & wellness businesses: 1) Have a fast, mobile-first website with clear calls-to-action; 2) Maintain an active Google Business Profile with weekly posts; 3) Respond to all reviews within 24 hours; 4) Collect reviews systematically from satisfied customers; 5) Optimize for both Google search and AI assistants. The businesses that do all five consistently outperform competitors.

Get a Fitness & Wellness Audit

Want a detailed analysis of YOUR fitness & wellness business? Our sister company AuditROI provides comprehensive audits comparing your business to local competitors.

Get Fitness & Wellness Audit

Ready to Outperform in Fitness & Wellness?

Let us build you a digital presence designed to beat your fitness & wellness competitors.

Get a Quote Free Audit First