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Home Services Insights

Data-driven competitive intelligence for home services businesses. Understand your market before you compete.

11 Specializations
4.5M+ Businesses Analyzed

Industry Overview

Key insights and competitive intelligence for home services businesses.

37%

of home services businesses have no website

4.2

average Google rating in this industry

23%

respond to reviews within 24 hours

What This Means For You

The home services industry has significant opportunities for businesses with strong digital presence. With over a third of competitors lacking websites, there's room to stand out. However, customer expectations are high - maintaining a rating above 4.2 stars and responding quickly to reviews is critical.

Businesses that combine a professional website with active Google Business Profile management and quick review responses typically outperform competitors in local search rankings.

Specializations

We cover 11 specializations within the home services industry.

Plumbing Business

  • Emergency searches don't find you
  • Competitors get the calls

Electrical Business

  • Homeowners find competitors first
  • Commercial services aren't visible

HVAC Business

  • Seasonal searches miss your business
  • Emergency AC/heating calls go elsewhere

Air Conditioning Business

  • Summer searches don't find you
  • Installation services aren't visible

Roofing Business

  • Storm damage searches miss you
  • Quote requests go to competitors

Painting Business

  • Portfolio doesn't attract customers
  • Commercial services aren't visible

Landscaping Business

  • Spring searches don't find you
  • Project portfolio isn't optimized

Locksmith Business

  • Emergency lockout searches miss you
  • 24/7 availability isn't clear

Pest Control Business

  • Seasonal pest searches miss you
  • Emergency services not visible

Cleaning Service

  • Booking process is complicated
  • Service packages aren't clear

Security System Installer

  • Homeowners find competitors first
  • Commercial security not visible

Common Challenges

Based on our analysis, these are the most common digital presence issues in home services.

Outdated or No Website

Many home services businesses either have no website or one that's outdated and not mobile-friendly.

Poor Review Management

Reviews go unanswered, especially negative ones. This damages trust and local search rankings.

Incomplete Google Business Profile

Missing photos, incomplete service descriptions, and no Google Posts reduces local search visibility.

Not Mobile-Optimized

Most searches happen on mobile, but many home services websites provide poor mobile experiences.

Tailored for Home Services

Features That Win More Jobs

Home service businesses need to show their work, cover their service area, and capture leads fast.

Before/After Transformations

Interactive sliders that showcase your work. Perfect for renovations, cleaning, landscaping, and any transformation service.

Show your quality

Project Portfolio

Photo galleries organized by project type so customers can see work relevant to their needs.

Build trust with proof

Service Area Map

Interactive map showing your service coverage area so customers know immediately if you serve their location.

Qualify leads instantly

24/7 Quote Requests

AI assistant that captures job details, provides instant estimates, and books consultations even at midnight.

Capture emergency jobs
See Live Feature Demos

Home Services FAQs

What makes a good website for home services businesses?
A good home services website should load quickly (under 3 seconds), be fully mobile-responsive, clearly display services and pricing, include trust signals (reviews, certifications), and make it easy for customers to contact you or book appointments. Based on our analysis, websites that include FAQs and detailed service descriptions perform significantly better in search rankings.
How important is Google Business Profile for home services?
Google Business Profile is critical for home services businesses. Our data shows that businesses with complete, optimized profiles receive 5-7x more customer actions (calls, direction requests, website clicks) than those with incomplete profiles. Regular posts and quick review responses further boost visibility in local search results.
What's the average review rating in home services?
The average rating for home services businesses is approximately 4.2 stars. However, top performers typically maintain 4.5+ stars. More importantly than the rating itself is the number of reviews - businesses with 50+ reviews consistently outrank those with fewer, even if the rating is similar. Encouraging satisfied customers to leave reviews is essential.
Should home services businesses invest in SEO?
Yes, especially local SEO. Most home services searches include location modifiers ("near me", city names). Our data shows that businesses ranking in the top 3 Google Maps results receive over 70% of clicks. SEO investment - both traditional and AI SEO - provides long-term returns compared to ongoing ad spend.
How do I outperform competitors in home services?
Based on our analysis of top-performing home services businesses: 1) Have a fast, mobile-first website with clear calls-to-action; 2) Maintain an active Google Business Profile with weekly posts; 3) Respond to all reviews within 24 hours; 4) Collect reviews systematically from satisfied customers; 5) Optimize for both Google search and AI assistants. The businesses that do all five consistently outperform competitors.

Get a Home Services Audit

Want a detailed analysis of YOUR home services business? Our sister company AuditROI provides comprehensive audits comparing your business to local competitors.

Get Home Services Audit

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