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Marketing & Creative Insights

Data-driven competitive intelligence for marketing & creative businesses. Understand your market before you compete.

9 Specializations
4.5M+ Businesses Analyzed

Industry Overview

Key insights and competitive intelligence for marketing & creative businesses.

37%

of marketing & creative businesses have no website

4.2

average Google rating in this industry

23%

respond to reviews within 24 hours

What This Means For You

The marketing & creative industry has significant opportunities for businesses with strong digital presence. With over a third of competitors lacking websites, there's room to stand out. However, customer expectations are high - maintaining a rating above 4.2 stars and responding quickly to reviews is critical.

Businesses that combine a professional website with active Google Business Profile management and quick review responses typically outperform competitors in local search rankings.

Specializations

We cover 9 specializations within the marketing & creative industry.

Advertising Agency

  • Potential clients find competitors
  • Portfolio not showcased well

Marketing Agency

  • Businesses find competitors
  • Services not differentiated

Marketing Consultant

  • Potential clients find competitors
  • Expertise not showcased

Digital Marketing Agency

  • Your own SEO isn't optimized
  • Services not clearly defined

Web Design Agency

  • Your own website isn't impressive
  • Portfolio not showcased well

Graphic Design Studio

  • Portfolio not organized well
  • Services not clearly defined

Photography Business

  • Portfolio loads too slowly
  • Services not clearly priced

Commercial Photography

  • Businesses find competitors
  • Portfolio not industry-organized

Print Shop

  • Businesses find competitors
  • Services not clearly listed

Common Challenges

Based on our analysis, these are the most common digital presence issues in marketing & creative.

Outdated or No Website

Many marketing & creative businesses either have no website or one that's outdated and not mobile-friendly.

Poor Review Management

Reviews go unanswered, especially negative ones. This damages trust and local search rankings.

Incomplete Google Business Profile

Missing photos, incomplete service descriptions, and no Google Posts reduces local search visibility.

Not Mobile-Optimized

Most searches happen on mobile, but many marketing & creative websites provide poor mobile experiences.

Tailored for Marketing & Creative

Features That Win Creative Clients

Marketing and creative agencies need to showcase work beautifully and demonstrate results.

Work Portfolio

Filterable portfolio grids showing your best work by category - branding, web, campaigns, and more.

Showcase your range

Project Galleries

Beautiful lightbox galleries for each project with full-screen viewing and detailed case studies.

Show attention to detail

Rebrand Comparisons

Before/after sliders showing brand transformations, website redesigns, and visual improvements.

Demonstrate impact

Client Testimonials

Showcase client success stories with measurable results like traffic increases and conversion improvements.

Prove your results
See Live Feature Demos

Marketing & Creative FAQs

What makes a good website for marketing & creative businesses?
A good marketing & creative website should load quickly (under 3 seconds), be fully mobile-responsive, clearly display services and pricing, include trust signals (reviews, certifications), and make it easy for customers to contact you or book appointments. Based on our analysis, websites that include FAQs and detailed service descriptions perform significantly better in search rankings.
How important is Google Business Profile for marketing & creative?
Google Business Profile is critical for marketing & creative businesses. Our data shows that businesses with complete, optimized profiles receive 5-7x more customer actions (calls, direction requests, website clicks) than those with incomplete profiles. Regular posts and quick review responses further boost visibility in local search results.
What's the average review rating in marketing & creative?
The average rating for marketing & creative businesses is approximately 4.2 stars. However, top performers typically maintain 4.5+ stars. More importantly than the rating itself is the number of reviews - businesses with 50+ reviews consistently outrank those with fewer, even if the rating is similar. Encouraging satisfied customers to leave reviews is essential.
Should marketing & creative businesses invest in SEO?
Yes, especially local SEO. Most marketing & creative searches include location modifiers ("near me", city names). Our data shows that businesses ranking in the top 3 Google Maps results receive over 70% of clicks. SEO investment - both traditional and AI SEO - provides long-term returns compared to ongoing ad spend.
How do I outperform competitors in marketing & creative?
Based on our analysis of top-performing marketing & creative businesses: 1) Have a fast, mobile-first website with clear calls-to-action; 2) Maintain an active Google Business Profile with weekly posts; 3) Respond to all reviews within 24 hours; 4) Collect reviews systematically from satisfied customers; 5) Optimize for both Google search and AI assistants. The businesses that do all five consistently outperform competitors.

Get a Marketing & Creative Audit

Want a detailed analysis of YOUR marketing & creative business? Our sister company AuditROI provides comprehensive audits comparing your business to local competitors.

Get Marketing & Creative Audit

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